Video Marketing

Today, six out of ten consumers say social media content influences their in-store shopping habits. It’s no wonder, then, that digital marketers are devoting even more time and resources to social media-based advertising strategies. Many of them (78%) are leaning heavily into influencer marketing to achieve their growth goals. Whether you’re new to the world […]

There aren’t many constants in the world, but we’ve found a few: death, taxes, and people really trying not to break their New Year’s resolutions in January. If you’re operating a brand in the health and wellness vertical, the end of Q4 and the beginning of Q1 are probably some of the most essential times […]

When it comes to the fashion and beauty industry, digital experiences can be a bit harder to create than some other industries. But brands have successfully made it happen through virtual try-on experiences and effective video marketing campaigns.  Over the last five years especially, fashion and beauty brands have invested more than ever into their […]

The music is playing, the lights are twinkling, and the trees are decorated. That’s right — it’s the most wonderful time of the year! But after another hectic year, this holiday season may have caught many marketers by surprise, leaving them scrambling to make the most of their end-of-year marketing campaigns. Even with a short timeline, […]

Considering launching an influencer marketing campaign? Who can blame you? A majority of consumers — three out of four people — use social media for purchasing advice, and 69% of consumers say that they trust influencer recommendations. A lot of people follow and trust influencers, and these people can be a great ally in your fight […]

Before you begin any influencer marketing campaign, you need to know why you’re launching the campaign in the first place. One way to do this is by establishing influencer marketing metrics that you’ll examine throughout the campaign (and beyond). But which influencer marketing metrics will provide the most complete picture of your campaign and its impact? […]

Social media is constantly evolving, and it can be hard to keep up with the changes. In order to reach your target audience, you have to know where they are in the first place — but with so many different platforms, this can be challenging to figure out. To help you get started, let’s take a […]

If you think social media is only for B2C brands, you’re missing out on tons of opportunities to connect with your audience. Remember — B2B brands aren’t really connecting with companies; they’re connecting with the people who work there. Here, we’ll take a look at B2B social media video marketing best practices so your brand […]

In 2024, an estimated 82.7% of U.S. companies with more than 100 employees were expected to use influencer marketing. Such a sizable push for influencer marketing makes sense: marketers understand the strategy’s undeniable benefits. If you’re still on the fence about adding influencers to your marketing, this list of ten benefits of influencer marketing might just […]

As we quickly move toward the end of the year, this season is a great opportunity to connect with people through inspiring video content. With the right strategies, you can use inspiring video content for the new year to bring positive emotions both internally (your hardworking employees) and externally (your loyal, and hopefully ever-multiplying, customers).  […]

According to Think with Google, over a third of customers had already started holiday shopping — and 32% of those people had already made a purchase — by September 2023. Again, by September. Before Q4 had even started. And we’re expecting people to begin shopping just as early in 2024. With this massive wake-up call, marketing teams […]

This past summer, we saw some incredible moments from athletes from around the world — not to mention some incredible marketing strategies come to life. From the best ads to the impact sports have on television viewership, let’s explore the 2024 Summer Olympics and Paralympics from a digital marketer’s perspective. Video Marketing At the intersection of […]