Video Marketing

Crafting a compelling video script is where strategy meets storytelling. Whether you’re selling, educating, or building your brand, the right script turns passive viewers into active brand advocates. Here’s how to write a video script that keeps your audience engaged from the first frame to the final CTA. What Is a Video Script? A video […]

At first glance, creating content for social media seems simple. And technically speaking, that’s accurate; virtually anyone can create and post content on platforms like Facebook or TikTok. The tricky part, however, is creating content that resonates with a user’s (or a business’s) target audience. Not to worry, though. The following guide will show you […]

How will you reach your audience this summer? Step one: don’t sweat it. Between social media, Connected TV (CTV), and other ad channels, there are a ton of opportunities to make a significant impact this time of year. Here’s what you need to know about summer 2025, from its significance to the key dates to […]

Over-the-Top (OTT) and Connected TV (CTV) have given television a new meaning. Long gone are the days when the only option was to sit and watch whatever was airing on good ol’ linear programming. Now, viewers engage with diverse cross-platform content from a myriad of channels via CTV and OTT streaming — and advertisers need […]

When you think about effective video marketing examples, what comes to mind? Maybe it’s an old commercial from The Big Game that gives you nostalgia or a holiday ad that still makes you tear up even though you’ve seen it 20 times. While these are great video ad examples, there’s so much more to video marketing. […]

This blog will give you a rundown on how to improve internal communications with videos. You’ll also learn how you can use those techniques to also raise brand awareness and cultivate a community of loyal customers with non-product advertising! There’s more digital content than ever before, which means audiences have more choices on what to […]

Whether you’re an independent startup or an enterprise power player, if you sell a product, ecommerce video production is likely a pillar of your business strategy (and if it isn’t, it should be). According to Statista, worldwide retail ecommerce revenue is expected to reach $4.8 trillion in 2025, proving that online shopping is a massive […]

Like the name implies, out-of-home (OOH) advertising describes any place-based media (physical or digital) that people see while out and about. Go-to examples of OOH advertising include billboards, posters, and digital place-based media. Here, we’ll break down the state of out-of-home advertising, the industries that will benefit the most from this surge, and some creative […]

With everything heating up this summer, it’s a great time to create some red-hot seasonal video marketing campaigns. Let’s look at five different videos that might help inspire your summer marketing campaigns.  1. A Sweet M&M’s Summer Recipe Video Ideal for the food and beverage industry, this quick M&M’s recipe video is the perfect inspiration for […]

Facebook remains a powerful marketing platform in 2025, offering brands extensive reach through video, carousel, and interactive ad formats. With advanced AI-driven targeting, engagement tools, and eCommerce integrations, businesses can connect with the right audiences and drive real results. This guide covers creative best practices, ad formats, and strategies to help brands maximize their impact […]

Pinterest continues to be a powerful visual discovery platform, where users actively search for inspiration, ideas, and products. With features like shoppable pins, video content, and advanced targeting, brands can engage high-intent audiences and drive conversions. This guide explores the top Pinterest marketing strategies, creative best practices, and ad formats to help businesses maximize their […]

Digital marketing is constantly changing, and this year is no exception. As we continue through 2025, it’s essential to stay up to date on the latest video marketing statistics. The video marketing benefits are numerous, and adoption is rapid. The figures below help paint a clearer picture of how the industry is evolving. From overall […]