Video Marketing

Facebook started as a way for college students to connect. In 2026, it’s still doing that, just at a global scale, with a full-blown advertising ecosystem built around video. If you’re running video across channels (say, Connected TV plus paid social), Meta is one of the easiest places to extend your creative strategy, as long […]

You’ve likely noticed it: short-form video is now the default language of social. Facebook Reels sit right at the center of that shift—full-screen, vertical, and built for discovery—so brands can earn attention fast with creative that feels native to the scroll. And while Reels start on mobile, they don’t have to stay there. The same […]

If performance marketing has taught us anything, it’s this: distribution is a feature, not a guarantee. And on X (formerly Twitter), distribution is largely decided by the X algorithm, which is built to keep people scrolling, reacting, and coming back tomorrow. Whether you’re building community, driving demand, or trying to make your video stop the […]

YouTube still rewards creators who bring something real: a point of view, clear value, and content that feels made for people rather than produced for volume. Since July 15, 2025, YouTube has been more direct about that standard by clarifying its monetization guidance and using the term “inauthentic content” to cover repetitive or mass-produced work. […]

With over 170 million monthly active users in the US alone, TikTok is one of the most popular social media platforms. In 2026, as budgets keep shifting toward short-form video, TikTok LIVE is one of the most underused ways to build real-time trust, capture questions while intent is hot, and turn attention into action (kind […]

With billions of people watching every day, YouTube can be one of the most efficient ways to turn attention into action, especially when your video marketing strategy ladders up to bigger channels like Connected TV, where “lean-back” viewing still drives “lean-in” behavior. Knowing and sticking to best practices can help you make the most of […]

Marketing videos are more than just flashy visuals, they’re performance tools. When executed with precision, they drive engagement, spark interest, and most importantly, move viewers to act. Here are eight steps for how to make a marketing video and turn your next video campaign into one that captivates and converts. 1. Define a Clear Objective […]

Short-form video has cemented its place in modern digital strategy. Marketers are leaning on it to capture attention, fast. With platforms like TikTok, Instagram, and YouTube leading the charge, the format is more than a social media video trend—it’s a priority. Here’s how to use short-form video content effectively, from creation to strategy. What Is […]

Instagram marketing remains a powerhouse for businesses in 2025, capitalizing on its visually rich platform and expansive user base. Whether you’re a small business or a large brand, this guide walks you through everything you need to know to create effective Instagram ads, from understanding their benefits to launching your campaign step-by-step. What Is Instagram […]

Shortly after Facebook and YouTube launched, Twitter also emerged into the mid-2000s social media landscape. Since then, many aspects of the platform have evolved, including Twitter video ad specs. With more than 611 million users around the globe, Twitter (now X) is a platform where people gather to discuss interests and find communities. This engagement […]

Creative content must do more than simply look good; it needs to perform. That’s where the performance creative model comes in. It’s a strategy that allows your marketing team to flex their creative talent while reinforcing your strategy with timely, relevant data insights. The results are more impactful campaigns that resonate with your target audience […]

Video marketing has become a cornerstone of modern strategy, helping brands engage audiences with more authenticity and impact than static formats allow. From building trust with testimonials to analyzing how content performs across channels, today’s tools empower marketers to do more with less friction. Here, we’re breaking down seven of the best video marketing tools […]