All Posts

Right now, digital video is a critical aspect of every marketing strategy, which makes YouTube essential for advertisers. But you might be wondering: how does your content get to the right audience? Through the YouTube algorithm. But what is the YouTube algorithm and how does it work? And how can you use it to maximize […]

With its engaging layout and visual appeal — not to mention its ubiquity — Instagram is essential to any marketing strategy. But to be effective, you need to understand the latest updates, including how to make the most of the Instagram algorithm. For example, the introduction of Instagram Reels — vertical, TikTok-like videos that are attention-grabbing and […]

Today, six out of ten consumers say social media content influences their in-store shopping habits. It’s no wonder, then, that digital marketers are devoting even more time and resources to social media-based advertising strategies. Many of them (78%) are leaning heavily into influencer marketing to achieve their growth goals. Whether you’re new to the world […]

There aren’t many constants in the world, but we’ve found a few: death, taxes, and people really trying not to break their New Year’s resolutions in January. If you’re operating a brand in the health and wellness vertical, the end of Q4 and the beginning of Q1 are probably some of the most essential times […]

Native American Heritage Month is celebrated in the United States every November to honor and celebrate indigenous American people and their many cultures. Here, we’ve curated an educational resource hub of books, articles, podcasts, and videos on topics related to Native American Heritage Month. We’ll update this post with the latest as new resources become […]

This blog details the benefits of a marketplace approach to video production you can integrate into your marketing teams, from in-house creatives to agency partners. Learn more about QuickFrame’s approach: The High-Level Benefits of a Video Production Marketplace While a lot was fast-tracked in 2020, ecommerce marketplaces were disrupting industries long before then. Think about […]

Some brands — Stanley, Carhartt, L.L. Bean, Converse, and Coca-Cola, to name a few — have been around for a while, so how do they maintain their relevance with consumers throughout decades? According to The Current, the answer lies in a seamless balance of nostalgia and innovation. Here, we’ll take a dive into the world of brand marketing […]

When it comes to the fashion and beauty industry, digital experiences can be a bit harder to create than some other industries. But brands have successfully made it happen through virtual try-on experiences and effective video marketing campaigns.  Over the last five years especially, fashion and beauty brands have invested more than ever into their […]

So you think you can dance make the most effective ad? We think you can, too. Whether you’re launching your first video marketing campaign or you’re a seasoned advertiser, there are best practices you can follow to make the most of it.  Here, we’ll look at the platforms, creative elements, and strategies that help create […]

Welcome to Establishing Shots, an interview series where we turn a spotlight toward the diverse talent that comprises QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Grant Ivie! Tell us about yourself! Hey! I’m Grant Ivie, a Video Director, Photographer, Editor, and Colorist based in […]

The music is playing, the lights are twinkling, and the trees are decorated. That’s right — it’s the most wonderful time of the year! But after another hectic year, this holiday season may have caught many marketers by surprise, leaving them scrambling to make the most of their end-of-year marketing campaigns. Even with a short timeline, […]

Considering launching an influencer marketing campaign? Who can blame you? A majority of consumers — three out of four people — use social media for purchasing advice, and 69% of consumers say that they trust influencer recommendations. A lot of people follow and trust influencers, and these people can be a great ally in your fight […]