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Few techniques have revolutionized the video production industry as much as chroma keying. Commonly referred to as a green screen or blue screen, chroma key technology allows creators to replace backgrounds and add visual effects. You can remove a specific color (e.g., green or blue) and add a different background or visual. Here, we’ll learn […]

Being your own boss is challenging on its own — but it can be even more so if your background is underrepresented in your field. The good news is: there are numerous grants, certifications, and resources that can help marginalized business owners, producers, and independent video pros like you get ahead. We know how time-consuming researching […]

If you’ve landed here, we don’t need to convince you of the performance power of Connected TV (CTV). But here are a few facts in case you need a refresher: But you might not know all of the hyper-specific technical specifications your video ads need. Each CTV platform has different ad specs advertisers are required […]

Engagement is vital to an effective social media strategy — and one part of that is knowing when to connect with your audience. Now, with the emergence of a new Meta social media platform, many marketers, content makers, and other users are wondering about the best times to post on Threads. Alongside Facebook and Instagram, […]

While the business-to-business (B2B) landscape does differ from the business-to-consumer (B2C) ecosystem, the two often share marketing trends and strategies. More and more, B2B brands have begun using tactics traditionally used by consumer-focused brands, including influencer marketing. B2B influencer marketing gives marketers like you a chance to connect with some of the biggest social media […]

Every social media site you use has its own way of trying to keep you glued to its platform — and your favorite business-focused platform is no exception. The LinkedIn algorithm helps showcase the content you want to see, so users spend more time engaging, interacting, and posting on the platform. LinkedIn has more than […]

Influencer marketing is a dynamic advertising strategy that leverages the credibility and reach of individuals with strong social media followings. And to say that it represents a rapidly growing trend would be a huge understatement. In 2024, 82.7% of EMARKETER respondents said they were utilizing influencer marketing in their strategy — and this number is expected […]

With over five billion users around the world, social media platforms are an undeniably powerful medium for reaching a wide audience and achieving your business growth goals. But creating an impactful social media marketing strategy requires a multifaceted approach, some trial and error, and a little guidance. With that in mind, here’s everything you need to […]

When it comes to influencer marketing, YouTube is one of the most powerful tools available. In fact, nearly half (47%) of all internet users access YouTube at least once per month. It’s a versatile platform that’s a great place to publish short-form and long-form video marketing content, engage your audience, and generate powerful results for […]

As you dive into the world of video content creation, you’ll deal with two types of recorded footage: A-roll and B-roll. While the former tends to get all of the love, the latter plays a critical role in enriching your main narrative and keeping audiences engaged. So what is B-roll? And how can you use […]

Part social media, part digital video entertainment platform, TikTok aims to consistently connect users to the content they want to see. Though it hasn’t been around long, many marketing teams are pivoting to include TikTok marketing alongside other social media platforms in their video marketing strategy. But how did the platform rise to this scale […]

TikTok has rapidly become a dominant force in social media, yet many brands have yet to tap into its potential. From ad specs to scalable content creation, this guide covers everything you need to start advertising on this video-first, music-driven platform—and stand out from the competition. With endless creative tools and a vast music library, […]