
CTV & OTT: Glossary of Terms
Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights. The opportunity for marketers is abundantly clear—and advertisers are moving fast. According to Advertiser Perceptions, 66% of advertisers plan to increase their streaming budgets in the next six months. […]

How to Use Video Across the Marketing Funnel
In today’s experience economy, video is the ideal way to immerse your audience in your brand and grow your business. Targeted video can be effectively deployed across all channels and at all stages of the marketing funnel throughout the buyer’s journey. Keep reading to see how you can acquire, nurture, and retain customers with the […]