Social Media

Part social media, part digital video entertainment platform, TikTok aims to consistently connect users to the content they want to see. Though it hasn’t been around long, many marketing teams are pivoting to include TikTok marketing alongside other social media platforms in their video marketing strategy. But how did the platform rise to this scale […]

TikTok has rapidly become a dominant force in social media, yet many brands have yet to tap into its potential. From ad specs to scalable content creation, this guide covers everything you need to start advertising on this video-first, music-driven platform—and stand out from the competition. With endless creative tools and a vast music library, […]

Right now, digital video is a critical aspect of every marketing strategy, which makes YouTube essential for advertisers. But you might be wondering: how does your content get to the right audience? Through the YouTube algorithm. But what is the YouTube algorithm and how does it work? And how can you use it to maximize […]

With its engaging layout and visual appeal — not to mention its ubiquity — Instagram is essential to any marketing strategy. But to be effective, you need to understand the latest updates, including how to make the most of the Instagram algorithm. For example, the introduction of Instagram Reels — vertical, TikTok-like videos that are attention-grabbing and […]

Today, six out of ten consumers say social media content influences their in-store shopping habits. It’s no wonder, then, that digital marketers are devoting even more time and resources to social media-based advertising strategies. Many of them (78%) are leaning heavily into influencer marketing to achieve their growth goals. Whether you’re new to the world […]

Considering launching an influencer marketing campaign? Who can blame you? A majority of consumers — three out of four people — use social media for purchasing advice, and 69% of consumers say that they trust influencer recommendations. A lot of people follow and trust influencers, and these people can be a great ally in your fight […]

Before you begin any influencer marketing campaign, you need to know why you’re launching the campaign in the first place. One way to do this is by establishing influencer marketing metrics that you’ll examine throughout the campaign (and beyond). But which influencer marketing metrics will provide the most complete picture of your campaign and its impact? […]

Social media is constantly evolving, and it can be hard to keep up with the changes. In order to reach your target audience, you have to know where they are in the first place — but with so many different platforms, this can be challenging to figure out. To help you get started, let’s take a […]

If you think social media is only for B2C brands, you’re missing out on tons of opportunities to connect with your audience. Remember — B2B brands aren’t really connecting with companies; they’re connecting with the people who work there. Here, we’ll take a look at B2B social media video marketing best practices so your brand […]

In 2024, an estimated 82.7% of U.S. companies with more than 100 employees were expected to use influencer marketing. Such a sizable push for influencer marketing makes sense: marketers understand the strategy’s undeniable benefits. If you’re still on the fence about adding influencers to your marketing, this list of ten benefits of influencer marketing might just […]

A dynamic influencer marketing strategy could be the key to sustainable brand growth, better sales, and long-term success. But crafting an influencer marketing plan that aligns with your big-picture goals and other marketing channels can be daunting, especially if you’re new to influencer partnerships. To jumpstart your journey, we’ve outlined this step-by-step process to help […]

LinkedIn video ads have become a no-brainer in video marketing strategies for brands across industries. Thanks to the traction they create, video ads can help you cut through the constant noise of digital media and create significant traction for your brand. Here, we’ll walk through the ins and outs of LinkedIn video ads, including what they […]