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Marketing videos are more than just flashy visuals, they’re performance tools. When executed with precision, they drive engagement, spark interest, and most importantly, move viewers to act. Here are eight steps for how to make a marketing video and turn your next video campaign into one that captivates and converts. 1. Define a Clear Objective […]

Short-form video has cemented its place in modern digital strategy. Marketers are leaning on it to capture attention, fast. With platforms like TikTok, Instagram, and YouTube leading the charge, the format is more than a social media video trend—it’s a priority. Here’s how to use short-form video content effectively, from creation to strategy. What Is […]

Instagram marketing remains a powerhouse for businesses in 2025, capitalizing on its visually rich platform and expansive user base. Whether you’re a small business or a large brand, this guide walks you through everything you need to know to create effective Instagram ads, from understanding their benefits to launching your campaign step-by-step. What Is Instagram […]

Shortly after Facebook and YouTube launched, Twitter also emerged into the mid-2000s social media landscape. Since then, many aspects of the platform have evolved, including Twitter video ad specs. With more than 611 million users around the globe, Twitter (now X) is a platform where people gather to discuss interests and find communities. This engagement […]

Creative content must do more than simply look good; it needs to perform. That’s where the performance creative model comes in. It’s a strategy that allows your marketing team to flex their creative talent while reinforcing your strategy with timely, relevant data insights. The results are more impactful campaigns that resonate with your target audience […]

Video marketing has become a cornerstone of modern strategy, helping brands engage audiences with more authenticity and impact than static formats allow. From building trust with testimonials to analyzing how content performs across channels, today’s tools empower marketers to do more with less friction. Here, we’re breaking down seven of the best video marketing tools […]

Crafting a compelling video script is where strategy meets storytelling. Whether you’re selling, educating, or building your brand, the right script turns passive viewers into active brand advocates. Here’s how to write a video script that keeps your audience engaged from the first frame to the final CTA. What Is a Video Script? A video […]

At first glance, creating content for social media seems simple. And technically speaking, that’s accurate; virtually anyone can create and post content on platforms like Facebook or TikTok. The tricky part, however, is creating content that resonates with a user’s (or a business’s) target audience. Not to worry, though. The following guide will show you […]

How will you reach your audience this summer? Step one: don’t sweat it. Between social media, Connected TV (CTV), and other ad channels, there are a ton of opportunities to make a significant impact this time of year. Here’s what you need to know about summer 2025, from its significance to the key dates to […]

Over-the-Top (OTT) and Connected TV (CTV) have given television a new meaning. Long gone are the days when the only option was to sit and watch whatever was airing on good ol’ linear programming. Now, viewers engage with diverse cross-platform content from a myriad of channels via CTV and OTT streaming — and advertisers need […]

When you think about effective video marketing examples, what comes to mind? Maybe it’s an old commercial from The Big Game that gives you nostalgia or a holiday ad that still makes you tear up even though you’ve seen it 20 times. While these are great video ad examples, there’s so much more to video marketing. […]

When it comes to casting, there’s a massive opportunity for brands to make a commitment to the public to put diversity, equity, and inclusion at the forefront of their brand identity. It’s an important mission because, historically, cisgender white men have been centered in most facets of U.S. culture. This is especially true in the […]